Keep in mind that the Instagram app crops text previews to the first two lines, so it’s vital that your copy is engaging from the first word. Great captions generate comments, so never settle for boring copy.Ĭaptions are limited to 2,200 characters and you can add up to 30 hashtags to each post. The more followers interact with your posts, the more Instagram will promote your content to its users. The secret to Instagram selling is having an engaged audience. It’s much harder to sell products on Instagram to the users who are stumbling upon your account for the first time.Īdd a couple of accessories and you have a nice flatlay for your feed (Image: Write engaging captions You’re more likely to sell to followers who are subscribed to your account because they clearly have an appreciation for your posts in their feed. A user might follow an account simply because they appreciate its eye-catching Instagram grid posts. Instagram is an entirely visual medium, so there’s no better way to show off your merchandise than with some great photography. Entertaining: fun facts, pop culture references, jokes, surveys, quizzes, and user-generated content.Informative: company news, achievements, and plans.Educational: tips, life hacks, masterclasses, and advice for the use and care of your products.Promotional: posts about new products, promotions, discounts, loyalty programs, and customer reviews.Types of content to include in your plan: This means pre-planned advertising through entertaining and informative content that you will post to your Instagram page.Ī content plan is essential as it saves you time and helps ensure that your content meets your marketing goals.
Tag your pics with 📧 📞 Īdd link to your online store does Prepare a content planīefore you can sell on Instagram, you need to figure out what type of content you’re going to post. Add a branded #hashtag to curate images and videos.Highlight key information with emojis (phone number, email, etc.).Add a call-to-action button linking to an Instagram-specific landing page or your store (you need a business account to do this).Keep the length between 140-160 characters.Some recommendations when writing your Instagram bio: This is the first chance you have to connect with potential followers, so a little thought goes a long way. Write a clear bioīefore you create the first post on your new businesses’ Instagram account, make sure you’ve crafted an engaging bio. Here we explain how to set up a profile for your business, and the ins and outs of using the platform to promote your store. How to Set Up an Instagram Account for Your Storeīefore we get into the how-tos of selling on Instagram, let’s start with some basics. Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way-and instantly get ahead of the competition.I consent to receive Ecwid Newsletter. Create paid ads to reach your target audience.Upload your photos and videos, and expand your reach with hashtags.
#Instagram for dummies pdf install
Install the app, set up your account, and track analytics.Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world.
#Instagram for dummies pdf how to
Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram is the photo- and video-sharing app used by millions across the globe. Leverage the power of Instagram to promote your brand
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